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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas high-end jets are tempting buyers with their sleek shapes, plush cabins - and progressively, their usage of alternative fuels.

Fuel producers and jetmakers are keen to showcase novel forms of aviation fuel deemed less damaging to the climate, from used cooking oil to the distinctly less glamorous meat waste.

Business jet operators, like airline companies, have actually acquiesced environmental pressure on air travel and dedicated to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that adopting eco-friendly fuel to suppress emissions might make company jets more attractive to ecologically mindful buyers - specifically corporations dealing with over sustainability from shareholders or green campaign groups.

The availability of less contaminating private jets might likewise spare the abundant and famous the unfavorable publicity experienced by Britain's Prince Harry and his wife Meghan over a recent private jet trip to southern France.

Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary business officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our item is inedible."

A few of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of total annual carbon emissions worldwide, but can release, on average, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has actually protected his periodic use of personal jets to ensure his family's security, and has actually stated that on the uncommon celebrations he does not fly commercially he offsets his emissions.

But planemakers say incidents such as the furore over his travel plan have actually added fresh difficulties for a market currently aiming to validate its contribution to cutting corporate costs.

"Incidents of flight shaming involving the usage of private jets are regrettable when you consider that our industry has provided fuel performance improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel usage will assist the industry make inroads with corporations and rich buyers. According to industry data, billionaires just have a 19% service jet ownership rate.

But even an image remodeling - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for going to aircrafts - is not likely to satisfy all critics at the Oct 22-24 high-end jet event.

Environmentalists and some analysts remain hesitant that biojetfuels, usually combined 50-50 with kerosene, will make a significant effect on public understandings about high-end travel.

"No amount of jatropha curcas or Brazil-nut fuel can make business jets look eco-friendly," stated aviation analyst Richard Aboulafia.

Demand from company jet operators for eco-friendly fuels now far exceeds supply and their interest could drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, might broaden production up to 150 million gallons by 2022.

Corporate charter business and consultants are likewise seeing more interest from consumers who wish to purchase carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet usage study his company just recently completed for a Fortune 500 company.

"At the end of the day, I believe that price, expense per hour, variety, speed and performance, that's still the (sales) chauffeur. But I believe individuals are ending up being more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)